Hellman’s is set to launch its largest ever summer campaign after investing £10m in a push to support its new, premium range of BBQ and Hot Sauces.
Called ‘Grilltopia’ the campaign is set to break in May and aims to drive association of Hellman’s mayonnaise offering with BBQ and grilling occasions over the summer, with activity planned to run across TV, digital, out-of-home (OOH) and PR.
The new range from the Unilever-owned brand comprises four Grilling sauces, three Hot & Spicy sauces and three Smooth & Creamy sauces.
In a bid to drive consumption of the new range, each variant has Read full story ›
Source: The Drum
Industry News