Through a recent neuro- scientific study of the impact of editorial articles on memory, outstream video company Teads estimates that 16% of those surveyed found high-end editorial or premium content is more personally relevant, or engaging, than social news feeds.
The study suggests that professionally written articles are 18% more memorable than social news feed, and 8% more impactful on memory. The study also found that video ads with relevant content perform better in eight out of ten online ads when measured by ‘detailed memory encoding’ – a key metric for ad impact.
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Source: The Drum
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