By John McCarthy

Hotel group Hilton is making a measured grab for travelling football fans with a video series created in partnership with digital platform Dugout.

The partnership, which will enable Hilton Honors to connect with Dugout’s 50 million users, kicks off with the release of Dugout: City Files, a behind-the-scenes journey around the world’s great footballing cities.

With Champions League season about to get underway in earnest the company will hope to position itself as the de facto venue of travelling fans throughout Europe’s capitals.

Stijn Bastiaens, senior director of loyalty, partnerships and brand marketing EMEA at Hilton said: “We know Read full story ›

Source: The Drum