H&M is looking to increase brand awareness throughout China with plans to open the majority of its new stores this year in region despite widespread concern over Asia’s volatile economy.
The world’s second biggest clothing brand plans to open 240 new stores before the end of the year with the majority of them located in China. The Swedish clothing company has already launched 299 stores there this year and is showing no sign of trepidation in expanding in the region despite a third quarter slowdown in the market.
The Chinese market’s recent troubles appear not to have impacted too much on the Read full story ›
Source: The Drum
Industry News