Holden is celebrating women who refuse to accept society’s unrealistic expectations of them with a new brand campaign ‘Nothing To Prove? Prove It’.
The campaign positions the new Holden Equinox SUV as the car for women who are unapologetic about how they choose to live their lives.
A series of TVCs portray women in a number of scenarios which showcase their inner confidence and unapologetic attitudes, such as a woman crowd-surfing at her daughters first pop concert or a group of women wearing fancy dress to their reunion.
Holden general manager, marketing communications and digital, Natalie Davey, said: “Celebrating the thousands of women Read full story ›
Source: The Drum
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