Honda has appointed DigitasLBi and Lost Boys to its global Formula 1 digital business following a competitive pitch.
The car marque has briefed the agencies to develop a digital strategy to help position the brand at the forefront of Formula 1 ahead of the 2015 races.
The activity, which will kick off this week, will include the launch of a global digital platform designed to take Formula 1 fans on an “aspirational journey” of the challenges involved with the sport. It will also devise a social media strategy, aimed at engaging a wide range of Formula 1 fans with the Honda brand. Read full story ›
Source: The Drum
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