By Angela Haggerty

Honda has beaten fellow car brands such as Chevrolet and Volkswagen to create the most viral video ads in the UK.

The research was compiled by Visible Measures and used its True Reach metric to pull in figures from not only the original videos uploaded by brands but copies and derivatives related to each campaign to give a wider idea of each video’s reach.

Mallory Russell, director of content at Visible Measures, said: “This list isn’t full of standard auto ads, the kind where a car drives around as a voice over discusses its features. All of these ads have engaged viewers Read full story ›

Source: The Drum