By Kyle O'Brien

Coca-Cola‘s Honest Tea wants to show how buying less-surgary drinks can make waves down the entire supply chain, lifting up communities around the world along the way.

Honest’s new ‘Small decision. Big impact’ campaign highlights the brand’s longstanding mission to democratize organics and promote economic opportunity – as well as its expanding portfolio.

Looking to promote its claim that Honest Kids drinks have half the sugar than other leading mainstream beverages, the spots bring to life Honest’s Fair Trade Certified ingredient sourcing practices and show how they benefit farming communities.

“We’re witnessing the rise of the citizen consumer,” said Honest Read full story ›

Source: The Drum