Honey Monster Puffs, the new name for breakfast cereal, Sugar Puffs, has been banned from claiming that its breakfast cereal contains “Honey Goodness” following a complaint by the Children’s Food Campaign.
A ruling by the Advertising Standards Authority (ASA) was made after the Halo Food owned brand, which is in the process of a relaunch, ran an online advert which claimed “YUMMY HONEY GOODNESS FOR A MONSTERFIED BREAKFAST … 20% MORE HONEY (sic)”.
The Children’s Food Campaign complained that the term “Honey Goodness” was not accompanied by the authorised health claim.
The company has increased the Read full story ›
Source: The Drum
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