Social media management platform Hootsuite has acquired Sales Prodigy for an undisclosed fee to bolster its social selling capabilities.
With the purchase, Hootsuite users will be able to find and launch social selling opportunities and converse with prospects.
Matt Switzer, vice president of corporate development at Hootsuite, said: “Many organisations have invested in social marketing and social support, but there’s a big gap in the market for social selling solutions, and we want to address it.
“Companies like Palms Hotel and Marketo already use Hootsuite as part of their lead generation efforts. With the addition of Sales Prodigy, we’re bolstering our platform to Read full story ›
Source: The Drum
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