By Gillian West

Following its global rebrand, Hostelworld has launched its first ever advertising campaign designed to make a splash in the youth travel industry.

Developed by London-based creative outlet Lucky Generals, the campaign features seven backpackers, all strangers, staying in hostels caught skinny dipping in a Mexican sinkhole.

“Hostelworld isn’t about polished brochure holidays, it’s about real travellers in real places, who crave adventures, not souvenirs,” explained Ottokar Rosenberger, Hostelworld chief marketing officer.

“This is reflected in our new ‘Meet the World’ advertising campaign, which features genuine travellers that are strangers upon meeting, sharing a once in a lifetime adventure of skinny dipping.

“Needless Read full story ›

Source: The Drum