By Thomas Hobbs

Predicting that net sales at the fashion retailer would increase by 19.1% to £306m in 2015, he said its adoption of in-store technology has been key to recent successes.

“We’ve really tried to combine all of our retail and brand marketing with online and mobile so there’s a single strategy throughout the business,” Harding told delegates.

“You have to bring everything together, from in-store to mobile apps, or you lose credibility. I don’t like the term ominichannel as every experience should be seen as unique.”

Over recent years, House of Fraser has introduced beacon-powered mannequins, which can recommend products to in-store consumers Read full story ›

Source: Marketing Week