By Ishbel Macleod

Holiday rental website HouseTrip has appointed mcgarrybowen as its first creative agency.

Mcgarrybowen was appointed following a three way pitch, which saw HouseTrip’s chief marketing director, Zaid Al‐Qassab, said he was “looking for an agency to help design the brand”.

Of the appointment, Al-Qassab added: “HouseTrip offers an incredible opportunity because the company is operating in a market where there still isn’t a hugely branded proposition.

“I’m delighted that in mcgarrybowen we’ve found a fantastic partner who have the strategic and creative flair to land our brand at this crucial juncture.”

HouseTrip is now embarking on a pitch to find a PR agency Read full story ›

Source: The Drum