As spectators walked by to see Wall Street’s infamous bull, the “Fearless Girl,” a statue created by McCann New York and its client, State Street Global Advisors, stared at them. That little girl, a symbol of female power and the call for women in leadership, made a statement.
Simply put, in 2017, consumers, and the brands that are looking to reach these consumers, have been paying more attention to women and advocating for women’s rights.
“As the Women’s Movement has evolved, it’s become clear that the personal is truly political. Millennial and younger women – the target of most advertising Read full story ›
Source: The Drum
Industry News