Since 2014 transparency has been one of the biggest buzzwords around programmatic advertising as advertisers began to ask agencies tougher questions about how and where their money was being spent. But as 2015 draws to a close, how far along has the debate moved and how can agencies be more proactive in educating clients to reverse those issues and increase advertiser confidence?
“As an advertiser the difficulty has been in that some of things that we didn’t look at as transparency issues before, you can now,” said Sammy Austin, head of marketing at TUI Group, as she hosted a panel at Read full story ›
Source: The Drum
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