By Danielle Gibson

Above all else, consumers want trust. When working with influencers, brands must think about who they align themselves with and whether or not it’s appropriate for them to work together. That’s why brands must be influenced by authentic human communication, rather than ‘corporate jargon’, says Stephanie Genin, global vice president enterprise marketing, Hootsuite.

Perhaps even telling the brand story through employees is the way forward, she suggests, to add that authenticity with to build credibility with audiences.

Ahead of The Drum Social Buzz Awards 2019, of which Hootsuite are a partner, we speak to Genin on influencer marketing, why employee Read full story ›

Source: The Drum