By Siobhan Congreve

There’s a lot changing again right now, and for the first time in over a year, it might actually be changing for the better.

After nearly 15 months of being in and out of lockdown, however, and marketing teams needing to make a complete overhaul on their comms strategies, are we going to see these change once again as restrictions lift?

Over the last year, brands have been required to think more deeply about what their customers actually care about and be selective with the conversations they get involved in.

People have been spending unprecedented amounts of time online and have become wise Read full story ›

Source: The Drum