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How can brands working with influencers safeguard against 'cancel culture'

on Mar 16, 2020 | 0 comments

By Sedge Beswick

The idea behind cancel culture is to hold prominent social individuals and groups accountable for political or social transgressions through public shaming.

Humans have always been interested in gossip and obsessed with conformity. You only have to think of the way transgressive women were hailed as witches and burned or drowned, to realise that cancel culture is nothing new.

The culture of cancellation is expansive within society, but politically it’s supposed to be hopeful rather than negative. Politically, cancel culture is intended to be about ‘a democratic aspiration… an exertion of agency and control, a reclamation of power.’ It’s a way for Read full story ›

Source: The Drum