By Ayesha Salim

The Drum in partnership with intent marketing specialist, Iotec, has launched a report exploring the application of machine learning to solve commercial challenges.

The report, Machine Learning: Empowering the Next Generation of Marketing, examines what implications machine learning has and will have on the marketing world, identifies common misconceptions and sheds light on applicable AI-driven marketing solutions.

A growing body of research indicates that machine learning is moving to the top of the marketing agenda. A survey by Demandbase and Wakefield Research revealed that 80% of marketing executives believe that AI will revolutionise marketing over the Read full story ›

Source: The Drum