Social media has taken the world by storm. It’s popular, influential and undeniably important for businesses’ employer branding. But how authentic is it? Phoebe Hutton, social media manager at Wiser, considers how employers can be real on social media.
When you peek through a social lens, it can seem like the whole world is living its best life. Personal social media accounts are like Berocca – ‘you, but on a really good day.’ And effervescent.
After all, why would you post photos of what you’re really up to on your day off: lying on the sofa scoffing chocolate? You’ve got much better Read full story ›
Source: The Drum
Industry News