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How Coca-Cola, Britvic and Innocent are tackling the sugar issue

on Jan 27, 2016 | 0 comments

By Leonie Roderick

Coca-Cola hopes that the new campaign will make consumers more aware of its lower or no sugar options.

Sugar is a big issue. A report by the Commons Health Select committee released in November last year recommended the Government tackle the UK’s obesity crisis by banning the advertising of junk food during family TV shows and by introducing a 20% tax on sugary drinks and sweets.

While a sugar tax is not in Prime Minister David Cameron’s current plans, he has not ruled it out completely. The debate has forced the food and drink industry and big brands to shout louder about what they are doing.



New product innovations

Coca-Cola launched Coke Life in August 2014 to offer a Read full story ›

Source: Marketing Week