At a time when it’s becoming increasingly hard for publishers to make money, Cosmopolitan believes media executives should rely less on advertising and circulation models and focus more on events.
Pulling away from advertising might seem contrarian for a legacy publisher but it’s a shift that has turned the brand into a success story.
“Sex is not just what this brand is anymore – we are now looking more at longform” says editor Farrah Storr, who has helped steer a radical overhaul of the title’s editorial, marketing and distribution over the last year. It’s scrapped the old ‘fun fearless female’ strapline and Read full story ›
Source: The Drum
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