Diageo sold a bottle of The Singleton whiskey to one in five people who tried a virtual reality experience, created by Untitled Project.
According to the brand, 85% of consumers found the VR journey, hosted in Singapore at the Marina Bay Sands’ Epicurean Market last year, enhanced their whisky tasting experience.
The experience was a two minute VR video, which used storyboarding, script-writing, animation, CGI and rendering, to take viewers to the Glen Ord distillery and “into the cask” to experience the flavours of The Singleton.
Simon Cheape, global marketing manager for The Singleton, told The Drum that once they tried the experience, Read full story ›
Source: The Drum
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