According to the Society of Motor Manufacturers and Traders (SMMT), the UK automotive sector generates approximately £59.3bn in annual turnover, employing 721,000 people, 200,000 of whom work in the thousands of dealers around the UK.
And while much has changed in the 131 years since Benz patented the automobile, in some ways the transaction experience hasn’t moved on so much. Some people would rather go to the dentist than a car dealer as they are terrified of getting ripped off or pressured.
We’ve come a long way and consumer behaviours have changed and expectations have risen. As the <a target=_blank href="http://www.thedrum.com/topics/iphone" Read full story ›
Source: The Drum
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