By George Webster

Today’s shoppers are a notoriously disloyal bunch. And where loyalty does exist, this is increasingly for low-cost in-store experiences. With the proof in the pudding being Aldi’s announcement yesterday that it has recorded a 65 per cent rise in pre-tax profits.

Research conducted in July showed that, on average, shoppers used over five retailers across three channels each month to meet their grocery shopping needs. Conducting price comparison research before each click or lured by the discount prices offered at Lidl and Aldi, the ‘swapper shopper’ knows every trick in the book to snare the most bang for Read full story ›

Source: The Drum