By Sam Bradley

Each week, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners. This week, as part of our deep dive into all things Mobile, we focus on the augmented reality question, and whether QR code uptake might provide a breakthrough.

QR codes have been around for about two decades – 20 years in which marketers have tried repeatedly to persuade the public to want to use them. They have, however, proved one of the technological breakthroughs of the pandemic – albeit a minor one Read full story ›

Source: The Drum