By Sam Bradley

Each week, we ask readers of The Drum, from brands, agencies and everything in between, for their advice on real problems facing today’s marketing practitioners. This week, they tell us how brands can cut through the sustainability noise.

Even with pandemics, recessions and presidential elections competing for eyeballs, sustainability is never far from the news agenda these days. In just the last week, Diageo announced a 10-year sustainability plan, while broadcaster ITV unveiled a new campaign touting its environmentally sensitive production methods replete with visions of a catastrophe-hit Corrie.

But brands hoping their environmental policies will polish up their public Read full story ›

Source: The Drum