By Katie Ewer

Brands are adopted shortcuts to an expression of our personal selves. We might not like to admit it, but they are.

A beer brand might provide a clue to my identity for the duration of a drink or two. My choice of hand soap might tell a story if you happen to visit my bathroom. My preferred extra virgin olive oil, my favourite go-to-restaurant, my car, my suitcase, my watch – they all paint a picture of who I am – my class, my education, my politics, my pretensions. But nothing is quite so enduring and evident for everyone to Read full story ›

Source: The Drum