By Ryan Hall
At this week’s Mobile World Congress Ford announced an update to SYNC AppLink, the service which provides smartphone connectivity and app experiences within its cars.
SYNC AppLink currently allows US Ford owners an upgradable option to access their mobile apps in their cars by connecting their smartphone, allowing control of the apps whilst driving, but this year we’ll see the service integrated fully into several Ford models starting with the Ford EcoSport, due to launch in the UK this April.
Brand experiences on the road
For brands, this deeper integration of apps provides a greater opportunity to tap into the captive audience of Read full story ›
Source: The Drum