Virtual reality (VR) has come to the fore over the last year-and-a-half for marketers and as expected, Google is proving to be at the forefront in developing that technology and bringing such experiences to the masses. However VR will also be capable of allowing users to re-experience moments from their past within the next decade, the company’s VR chief has promised.
Making that claim is Clay Bavor, the company’s vice president of virtual reality, who has a laid back but enthusiastic manner while talking about the imminent developments around VR.
Speaking during the Cannes Lions Festival, which was heavily Read full story ›
Source: The Drum
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