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How have charities weathered the fundraising crisis?

on Sep 24, 2015 | 0 comments

By Sarah Vizard

The revelations began back in May when it was suggested that the death of Olive Cooke was in part due to aggressive tactics from charities. Her family said she had received upwards of 250 letters a month as well as phone calls from charities begging for donations.

While her family later ruled this out as a cause of her death, it led to a series of investigations about the way charities raise funds, in particular over the way they market to and communicate with elderly and vulnerable people,

That culminated in a review, released earlier this week (22 September), commissioned by the Read full story ›

Source: Marketing Week