By Amy Houston

Heinz has tapped into the cultural excitement around text-to-image machine learning programs to prove the market dominance of its tomato sauce. The Drum ketched up with the creatives behind the 2001: A Space Odyssey-inspired campaign.

The latest iteration of the ‘Draw Ketchup’ campaign gave a machine, rather than the general public, the task of drawing ketchup. Lo and behold, more often than not it sketched *almost* correct iterations of Heinz’s product – albeit with the Bizzaro World twist we’ve become used to from not-quite-there machine learning programs.

The campaign from Canadian creative agency Rethink set out to strengthen consumer affinity. “Heinz is Read full story ›

Source: The Drum