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How IBM intends to raise awareness of Stem careers among young people at Do It Day

on Oct 29, 2015 | 0 comments

By Staff Writer

With science and technology major contributors to the prosperity of the UK, IBM wants to use Do It Day to raise the profile of Stem (science, technology, engineering and maths) subjects and engage with young people that might have dismissed studying them.

A 2014 study suggests that almost four out of five 14-16 year-olds would consider a career in a Stem related industry, but more than half of those surveyed admitted they knew very little about the type of jobs on offer. With that insight in mind all three of the teams formed ideas that tapped into passion points of teens, Read full story ›

Source: The Drum