Intel’s iconic advertising has proved that even a chip company that sells mostly to other businesses, can capture consumers. In their latest corporate social responsibility campaign they are taping into famous YouTubers to help promote the fact that they use conflict-free minerals for their processors. The latest video above with Joanne Chiang, a tech vlogger whose channel has over seven million views, just launched this morning. Their first video with Lewis Hilsenteger (whose Unbox Therapy channel has over 722 million views) can be seen here.
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Source: The Drum