By amit bapna

A look at what went into McDonald’s launching EatQual, an initiative to serve people with limited hand mobility to make their experience in restaurants more inclusive.

Last December, around the International Day of Persons with Disabilities, QSR brand McDonald’s announced the launch of EatQual in India. Conceptualized as a special pack for customers with limited hand mobility, this is in line with the brand’s inclusion agenda and making their restaurants accessible to everyone, shares Arvind RP, director – marketing and communications, McDonald’s India (West and South) in a chat with The Drum.

This include installing ramps wherever possible, making washrooms Read full story ›

Source: The Drum