By Seb Joseph

London’s principal promoters London & Partners brought together some of the city’s most recognised names for the first time in a campaign that has raised the marketing bar with an anticipated reach of 250 million people worldwide.

Promoting one of the world’s most recognised cities is no easy feat. Outmuscled by the sizeable budgets of cities like Paris and New York, London & Partners has to continuously be inventive in its battle to keep awareness high among tourists.

It is why the promoter locked itself in a room with agency Brooklyn Brothers early last year, testing idea after idea on how it Read full story ›

Source: The Drum