As health workers risk their lives on the front line treating Covid-19 patients, the UK’s passion for its National Health Service (NHS) has never run deeper. Here, The Drum reflects on the making of MullenLowe Group’s ‘We Are Nurses’ 2019 campaign for NHS England, which recently scooped the coveted Grand Prix at The Drum Marketing Awards 2020.
The NHS is the “closest thing the English people have to a religion”. So sneered Nigel Lawson, who served as UK chancellor under prime minister Margaret Thatcher in the mid-80s. Fast forward more than 30 years and the sense of national passion Read full story ›
Source: The Drum
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