The “Keep it Tea” campaign will kick of from September across OOH, VOD and social media in an effort to “remind consumers of the continued cultural relevance of tea”.
It comes after the brand refreshed its entire range of packaging in June for the first time since 1996 to create “standout on shelf”, “reaffirm its authority within the category” and address declining tea sales.
Research from Mintel earlier this month showed that while two thirds (69%) of tea drinkers agree tea is an important part of a social occasion, volume sales of tea have declined by 22% in the last five years Read full story ›
Source: Marketing Week
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