With takeaway apps exploding across mobile Pizza Hut is hoping that new ‘sensory’ mobile adverts will help the brand cut through in a competitive market and build brand memorability.
The pizza chain ran a campaign using the mobile-first technology to promote its Cheesy Bites offering with the advert inviting the user to touch the screen and ‘pull’ a section of a cheese filled crust, which stretches to a thread of cheese once pulled. The touch based interaction triggered an animation that then raised the Pizza Hut logo to reinforce the brand.
The campaign, created by Adludio, ran one creative across all devices Read full story ›
Source: The Drum
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