ITV, the UK’s biggest commercial broadcaster, has unveiled its long-touted ‘premium advanced advertising platform’ – Planet V – to take much of the friction out of buying smart ads on its VOD service. The Drum catches up with managing director of commercial Kelly Williams to find out how the system is intended to “futureproof” its business.
After months of in-house tests and revamps, ITV has rolled out end-to-end VOD ad solution Planet V to UK advertisers and agencies. For its 50,000 hours of development, so far it has delivered 500m impressions. Now comes the official launch.
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Source: The Drum
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