The new £5million Change4Life campaign includes a ‘Sugar Smart’ app, which allows consumer to scan bar codes of products to reveal how much sugar is in everyday food and drink. The app shows the total sugar amount of each product in both cubes and grams.
For example, an average chocolate bar contains six cubes of sugar, a small carton or pouch of juice drink contains over five cubes and there are nine sugar cubes in a can of cola with each taking children up to or over their recommended maximum for the day, which ranges between 19 and 30 grams depending Read full story ›
Source: Marketing Week
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