Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

How Saatchi NY’s new leadership plans to live up to the agency’s lofty “Nothing is Impossible” mantra

on Mar 1, 2017 | 0 comments

By Minda Smiley

When Andrea Diquez and Javier Campopiano took on their respective roles as chief executive and chief creative officer of Saatchi & Saatchi New York last summer, things at the agency weren’t exactly smooth sailing. The Publicis shop was about to lose its longtime General Mills account, former chief executive Brent Smart and chief creative officer Jay Benjamin had both left the agency to pursue other opportunities, and Kevin Roberts had just resigned from his role as Saatchi & Saatchi chairman after controversially stating that the gender diversity debate within the industry is “over.”

Despite the Read full story ›

Source: The Drum