By Shawn Lim

As fashion on e-commerce platforms becomes increasingly competitive, visual search offers brands premium placement and could become an effective differentiator both for discovery and conversion, according to Samsung.

Christopher Tarr, the director of mobile customer experience and monetization at the South Korean electronics giant, says the act of taking a photo and actively searching for it shows high user intent.

“For brands, they know that people are likely to be more than curious about the result, possibly wanting to make a purchase,” he tells The Drum.

“This makes image-based search a valued marketing channel, and Bixby Vision Read full story ›

Source: The Drum