By Staff Writer

Just last week Facebook‘s vice president of EMEA Nicola Mendelsohn proclaimed that creativity has “never been more important” in the industry, as rapid technological advances have shifted the power from the hands of the few to the many. But while Silicon Valley might be spearheading innovation, what are the risks associated with an over-reliance on tech, and how can companies breed creativity both internally and externally?

Such questions were put to a panel of agencies, brands and publishers at The Drum’s Creative Transformation breakfast event this month, in order to address the opportunities and woes Read full story ›

Source: The Drum