Protestors have been creative in their attempts to get London Underground ads – which ask commuters if they are ‘#beachbodyready’ with creative featuring an ultra-fit model – removed.
Richard Stavely, head of marketing for Protein World supplement sales firm, complained that the ads had been subjected to numerous acts of vandalism during their time in the tube.
He told Good Morning Britain: “We’ve actually had threats on our head office, physical, violent threats. We had a bomb threat.“
As a result of the backlash, the company made the unsubstantiated claim that it received £1m in four days of sales Read full story ›
Source: The Drum
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