There are right ways to market a movie or event and then there is the Sony way.

Although during this article I talk about the movie industry, something I know a little about from working on marketing of some previous films, I will also discuss the modern landscape of growth hacking an event, community – or any market. The principles are the same. Unfortunately for the Sony marketing department they are using an old playbook which the rest of us threw out years ago.

Perhaps the odds were stacked against Sony from the start. Perhaps the movie studio had finally stumbled across Read full story ›

Source: The Drum