From Cadbury’s real-time outdoor campaign to Mastercard’s live tweeting, the Brit Awards have been one of the more innovative live events for some time and tonight’s (24 February) promises to be no different.
The Drum spoke with Steve Ackerman, managing director of Somethin Else, a digital content agency which manages the digital distribution of the Brit awards, on the strategies it will employ this year as live streaming gains momentum at big industry events.
One of the biggest questions the strategy has to answer is which platform out of Twitter’s Periscope and Facebook Live works better for Read full story ›
Source: The Drum
Industry News