Business-to-business marketing is becoming increasingly indistinguishable from consumer marketing, a trend further accelerated by the pandemic. What new tactics are B2B marketers are employing? Have we finally reached the moment where B2B sales and marketing are working together? And what old tactics need to be reconsidered. There are lots of questions to be answered during this pivotal moment.
As part of its Creative Transformation Festival, The Drum, in partnership with Seismic, hosted an online panel of marketing professionals to discuss the latest developments in B2B and what contemporary business marketers need to do to stay competitive.
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Source: The Drum
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