James Collins, senior vice-president of media networks at Rakuten Advertising, shares how timing and context give CTV its edge. And if you want more where that came from, check out our Future of TV hub.
There are many ‘Jameses’.
Holidays aside, at 10am on any given Monday morning I’m James Collins, senior vice-president at Rakuten Advertising, sitting at my desk, catching up on emails and the news and looking at the week ahead.
At 7pm, James the evening walker is getting some fresh air and listening to a podcast, before sitting down in front of a documentary on the TV. And Read full story ›
Source: The Drum
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