Santander’s CMO Keith Moor was 19 when he wrote on a piece of paper that he wanted to be marketing director of a “Footsie 100” company by the time he was 35.
He believes that writing down his career dream at that age kept him focused. He became the bank’s first UK CMO in 2013.
He is now 46 and his single-mindedness has meant not only remaining in the financial services sector but within the same organisation. Moor joined Santander’s predecessor Abbey National in 1995 and by 2008 was working across Abbey, Alliance & Leicester and Bradford & Bingley until they Read full story ›
Source: Marketing Week
Industry News
